Looking at a few media trends in the digital age
Having a look at some of the recent modifications and developments in television and digital media.
In recent years, with the growth of digital media, the way in which people consume content . has changed considerably. For many years, standard television was the primary source of household entertainment for many people. However, ever since the development of internet streaming services, many viewers are averting from set up television, specifically among younger people. Rather, global media content analysis reveals that more individuals are buying memberships to streaming services, which strongly affirms the transformation in audience intake practices. These services are popular for allowing people to enjoy the programs and movies they want, any time they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming platforms as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing preferences in the market.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, in addition to the increase of internet streaming platforms and short form video content, the way in which individuals are getting their news is also shifting. People are progressively turning towards online news sources, rather than viewing television, to learn about the latest worldly affairs. However, at the same time, due to a constant circulation of knowledge, individuals are becoming overwhelmed by big quantities of content. In response to this, news organisations are re-engaging viewers by making short form content that is clearer and simpler to navigate. Nowadays it is common to see news channels that have mass followings on social media websites. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this technique has been necessary for supplying individuals with trusted and verified news sources, in a style they can easily follow.
In the present digital age, smart phones have come to be one of the most prevalent devices that people are using to watch videos and access media. These days, many social media platforms are providing limitless feeds of brief, fast-paced videos, that are growing in popularity among smart device users. In fact, statistics reveal that that worldwide, mobile content viewing is on the rise, showing that short form content is one of the fastest growing media trends today. These platforms allow users to see a sequence of selected videos and interact quickly, making these videos far more appealing and addictive than standard television. Short form videos are also being used more often for news and instructional functions, not just for home entertainment. Consequently, this trend is evolving the way individuals are actively looking for and counting on to receive information, in a quicker, much shorter and more functional format.